Roughly five years consulting
Social media management and strategy for personal brands and companies. E-commerce before that.
About
strategy that still sounds like you
I help creators, solo founders, and small brands turn scattered ideas into a system they can actually run. That means clear positioning, a content plan built around how you really work, and automation that saves you time without flattening your voice. I have been consulting for about five years, and I work with clients worldwide from just outside New York City.

Social media management and strategy for personal brands and companies. E-commerce before that.
X Spaces, livestreams, and self-hosted webinars with hands-on practice and follow-up resources.
Adobe hand-picks and pays a group of creators to work with its creative tools and teach them to everyone else. I'm one of them, currently at Champion tier.
Presented talks at NFTNYC in 2023 and again in 2024, on personal branding and social media marketing.
Social media was brand new to me when I started. I was anonymous, just doing the work, learning the platform as I went. Nobody taught me any of it. I taught myself how marketing works, how the algorithm works, and what actually makes someone stop scrolling.
Then I shared all of it. Every lesson, as I learned it. That turned out to be the part people wanted. Someone would read a post or catch me on a Space, they'd land in my DMs, and we'd end up in a real conversation. A lot of those turned into bookings. I got to help people and fund myself at the same time, and it grew into years of work with brands and private clients.
After that I just kept skill stacking. AI was next. Taught myself, shared it the same way, got the same response. So that's me now: I create content, I write, and I figure out how to put AI into all of it. Which means I can show you exactly how to do it too.
My audience is around 30,000 people on X and about 5,000 newsletter subscribers, and the part I care about is who they are: creators and builders who actually go and use what I show them. I have never bought followers, engagement, or reposts, not once.
The systems I build are trained on everything I have written: my tweets, my articles, my newsletters. On top of that they are heavily calibrated to years of knowing what actually works on social media, in marketing, and with AI.
Then I research your tone and your brand voice, and tune the system to those, so what you end up with is personalized to you rather than borrowed from me. I will never hand you a workflow that makes your writing sound like everyone else's.
I presented talks at NFTNYC in 2023 and 2024, I host X Spaces and livestreams, and I run my own webinars where the room practices alongside me and leaves with the resources. Client calls work the same way: we are on video, I share my screen, and we walk through the actual tools step by step until the thing is built. Beehiiv, X Ads Manager, Claude, Obsidian, CapCut, Canva, whatever your stack needs.
I also run a full video pipeline end to end, script to final render, for my own music, which is out on all the major streaming platforms. It keeps me honest: I use these systems on my own work before I ever recommend them to you.