Roughly five years consulting
Social media management and strategy for personal brands and companies. E-commerce before that.
About
I'm Auny, and I build workflows in public.
strategy that still sounds like you
I help creators, solo founders, and small brands turn scattered ideas into a system they can actually run. That means clear positioning, a content plan built around how you really work, and automation that saves you time without flattening your voice. I have been consulting for about five years, and I work with clients worldwide from just outside New York City.
Expertise I bring
Live educator
X Spaces, livestreams, and self-hosted webinars with hands-on practice and follow-up resources.
Adobe Firefly Ambassador
Adobe hand-picks and pays a group of creators to work with its creative tools and teach them to everyone else. I'm one of them, currently at Champion tier.
Conference speaker
Presented talks at NFTNYC in 2023 and again in 2024, on personal branding and social media marketing.
How I got here
I came from e-commerce, which is a completely unrelated world, and it turned out to be the best training I could have asked for. E-commerce teaches you that attention is worth nothing until it converts. For about five years since, I have worked as a social media manager and consultant for personal brands and for companies that needed someone to advise on strategy, and a lot of that work is running and maintaining client ad accounts, not just talking about them.
I never ran a paid ad until November 2025, when someone from the X team reached out to me about it. I learned it properly, then used it on my own newsletter before I ever charged anyone for it.
Why the strategy stays human
My audience is around 30,000 people on X and about 5,000 newsletter subscribers, and the part I care about is who they are: creators and builders who actually go and use what I show them. I grew that from a few hundred subscribers to roughly 8,000 with X ads, then cleaned the list down to the 5,000 who genuinely read it. I would rather have the smaller real number.
I have never bought followers, engagement, or reposts, not once. That is the same reason I will not hand you a workflow that makes your writing sound like everyone else's. Tools should sound like you on a good day.
I teach this live, not just in writing
I presented talks at NFTNYC in 2023 and 2024, I host X Spaces and livestreams, and I run my own webinars where the room practices alongside me and leaves with the resources. Client calls work the same way: we are on video, I share my screen, and we walk through the actual tools step by step until the thing is built. Beehiiv, X Ads Manager, Claude, Obsidian, CapCut, Canva, whatever your stack needs.
I also run a full video pipeline end to end, script to final render, for my own music, which is out on all the major streaming platforms. It keeps me honest: I use these systems on my own work before I ever recommend them to you.