Roughly five years consulting
Social media management and strategy for personal brands and companies. E-commerce before that.
About
strategy that still sounds like you
I help creators, solo founders and small brands turn scattered ideas into a system they can actually run: clear positioning, a content plan built around how you really work, and automation that saves you time without flattening your voice.

Social media management and strategy for personal brands and companies. E-commerce before that.
X Spaces, livestreams, and self-hosted webinars with hands-on practice and follow-up resources.
Adobe hand-picks and pays a group of creators to work with its creative tools and teach them to everyone else. I'm one of them, currently at Champion tier.
Presented talks at NFTNYC in 2023 and again in 2024, on personal branding and social media marketing.
Before any of this, I pretty much ran the show at an e-commerce company. Then I needed a fresh start (and money), and I fell into crypto and NFTs.
That put me in Discord servers and on Twitter. I answered questions, moderated, led communities. Nobody taught me any of it. I was teaching myself as I went and sharing everything while I learned it, and the teams I worked with started hiring me for exactly that.
I was anonymous for a while too. Just doing the work.
One day I posted something vulnerable. I wasn't doing that at all back then, it was all NFTs and crypto. The comments filled up with people saying they felt the same thing.
That's when it clicked for me: I can be vulnerable and people need it.
I'm such an introvert in real life. Online made me an extrovert. Those conversations turned into friendships, then into DMs like "can you help me build this for my page?" A lot of my clients came from exactly that.
I kept skill stacking. Marketing first, then AI. I learn something, I share it, same as always.
Today that's around 30,000 people on X and about 5,000 on my newsletter. I have never bought followers, engagement or reposts, not once.
The systems I build run on everything I've written and years of knowing what actually works. Then I study your tone and your voice and tune it to you, so what you leave with sounds like you, not like me.
I presented talks at NFTNYC in 2023 and 2024, I host X Spaces and livestreams, and I run my own webinars where the room practices alongside me and leaves with the resources. Client calls work the same way: we are on video, I share my screen, and we walk through the actual tools step by step until the thing is built. Beehiiv, X Ads Manager, Claude, Obsidian, CapCut, Canva, whatever your stack needs.
I also run a full video pipeline end to end, script to final render, for my own music, which is out on all the major streaming platforms. It keeps me honest: I use these systems on my own work before I ever recommend them to you.