What this call fixes
This is for creators who know they should have a newsletter but keep getting stuck on what it is, who it is for, and what to send every week.
04 / NEWSLETTER
Newsletter Setup & Strategy
own your audience
Turn the newsletter idea into a real structure: positioning, sections, cadence, platform setup, and a launch plan.
60-minute strategy callRecording includedFollow-up notes included
Best for
Creators ready to turn scattered ideas into a newsletter people can actually follow and subscribe to.
For when the newsletter idea is real, but the structure is not.
What we will cover
We map the newsletter promise, audience, recurring sections, content pillars, cadence, Beehiiv setup needs, and launch path.
What you leave with
You leave with a practical newsletter direction and the next steps to launch, clean up, or rebuild it without staring at an empty draft forever.
What you get
Newsletter positioning and audience direction
Content pillars and recurring sections
Beehiiv setup guidance
Launch and growth plan
A recording of the call
Follow-up notes, plus any docs or follow-up work promised on the call
If your content direction feels scattered before you even hit send, pair this with a Content & Branding Strategy call to tighten what you're actually saying.
Newsletter Setup & Strategy questions
Which platform should I use?
I set most people up on Beehiiv and we cover that setup in the call. If you're already somewhere else, we work with what you have instead of forcing a migration.
How do I get my first subscribers?
From the audience you already have, before you go looking for a new one. We map your positioning and content pillars first, then build the launch and growth plan for turning existing followers into subscribers.
What if I don't have an audience yet?
Then the newsletter is the right place to start, because it's the one audience nobody can take away from you. We'll build the positioning and the growth plan together.
How does booking work?
You pay for the call on this page through Stripe, and Stripe sends you straight to my calendar to pick your 60-minute slot. You'll get a confirmation email with the link for the call.
What do I walk away with?
A recording of the call, follow-up notes, and anything else we agree on while we're talking, whether that's a strategy doc or follow-up work. You won't leave with a vague to-do list.
What if I need to reschedule or cancel?
Reschedule any time using the Calendly link in your confirmation email. There's no fee for that. Cancel at least 24 hours before the call and you get a full refund; cancellations inside 24 hours, no-shows, and requests after the call has happened aren't refundable. If something unexpected comes up, message me before the call and we'll work it out.
Can we keep working together after the call?
Yes. Ongoing and retainer work is available. Email [email protected], tell me what you're building, and we'll figure out the right shape for it.